Saturday, June 25, 2005

AOL and Ford Get Together For Shorts

AOL Online announced yesterday a deal with Ford Motor Co. to present an ongoing online short film fest that will begin next week. The shorts will be showcased on Fords Mercury Milan will be the sponsor.

"We understand that consumers want more engaging video content, and advertisers want more opportunities to show video ads," said Steven Yee, VP and general manager at Moviefone. "We see people looking at all kinds of video content on our site, and we felt that short films are an under-appreciated next generation of video content that will really take off on the Web."

Beginning next week, at, visitors can view and rate the first 13 short films. Both live-action and animated, they include several comedies previously seen only at major offline film festivals like Sundance and Tribeca.

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